[1] “Allameh, H. Noktehdan, I. Effects of customer loyalty service quality (case of four and five star hotels in Isfahan). Business Management, 2010. 2. (5). [In Persian].”
[2] “Heydarzadeh, K. Ghalandari, K. Norouzi, A. Brand, affecting on purchasing process. Tadbir periodical journal (scientific periodical journal in the field of management training). 2007. 18. (18). [In Persian].”
[3] “Sung, M. and Yang, S. U. Toward the model of university image: the influence of brand personality, external prestige, and reputation. Journal of Public Relations Research, 2008. 20(4).”
[4] “Kotler, P. Marketing Management, 11th ed. Prentice-Hall, Upper Saddle River, NJ. 2003.”
[5] “Költringer, C. Dickinger, A. Analyzing destination branding and image from online sources: A web content mining approach. Journal of Business Research, 2015. 68. (9).”
[6] “Tsai, J. Chang, C. Call-pricing equity returns and default risks of entry mode with brand perception in retail banking. International Review of Economics & Finance, 2012. 21. (1).”
[7] “Kayaman, R. & Arasli, H. Customer based brand equity: evidence from the hotel industry. Managing Service Quality, 2007.17 (1).”
[8] “Brodie, R. J. Whittome, J. R., & Brush, G. J. Investigating the service brand: A customer value perspective. Journal of Business Research, 2009. 62. (3).”
[9] “Carlene Elrod, C. The development and application of a systematic approach to evaluating an academic department’s brand meaning. Published doctoral dissertation, University of Mossouri-Rolla. 2007.”
[10] “Wong, P. W. Teoh, K. The influence of destination competitiveness on customer-based brand equity, Journal of Destination Marketing & Management, 2015. DOI:10.1016/j.jdmm.2015.05.001.”
[11] “Bahraminejad, R., The analysis of the impact of brand extension strategy on brand image in the market of sports shoes (case study: Physical education students of Isfahan University and Islamic Azad University Khorasgan Branch) Master’s Thesis. Faculty of .”
[12] “Zamani, M.S, The study of consumer reaction against the brand expansion strategy (brand extensions) (case study: Shirin Novin Company and tak Makaron Company). Master’s Thesis. Faculty of Management - Islamic Azad University Central Tehran Branch. 2012. [.”
[13] “Purmoradiyan, S., The effect of resource-based strategy on the performance of E-Banking, the moderating role of brand and innovation capability, Master’s Thesis. Institute of Humanities and Social Sciences - Tabriz University. 2012. [In Persian].”
[14] “Feyzabadi, Z., Prioritization and evaluation the effective factors on the brand of tourism destinations in Iran, Master’s Thesis. Allame Tabatabaee University. 2010. [In Persian].”
[15] “Atefi, B., The effect of the brand extensions strategy on consumer attitudes of new product (case study: Snowa Brand), Master’s Thesis. Faculty of Humanities and Social Sciences - Payam Noor University of Tehran. 2010. [In Persian].”
[16] “Mollaee Tavani, Z., The strategy codification of education of Karaj Environment University based on SWOT analysis, Master’s Thesis. Faculty of Humanities - Payam Noor University of Tehran. 2012. [In Persian].”
[17] “Mottaghi, S. Strategy formulation align with Comprehensive scientific map to promote the role and the position of Payam Noor University In realization of 20-Year Vision of the Islamic Republic of Iran, Master’s Thesis. Economic and Social Research Institu.”
[18] “Roodbari, H., The model for the measurement of service quality in E-Learning Universities (case study: Mehr Alborz University). Master’s Thesis. Faculty of Management - Mehr Alborz Institute of Higher Education.”
[19] “Butterfield, L. Brand survival: Do brands really last forever? Strategic Direction, 2007. 23 (3).”
[20] “Hankinson, P. An empirical study which compares the organizational structures of companies managing the world’s top 100 brands with those managing outsider brands. Journal of Product & Brand Management. 1999. 8. (5).”
[21] “Juhari, Stephens. Tracing the Origins of Competitive Intelligence throughout History, Journal of Competitive Intelligence. 2006.”
[22] “Parment, Anders. Distribution Strategies for Volume and Premium Brands in Highly Competitive Consumer Markets, Journal of Retailing and Consumer Services. 2008. 15 (4).”
[23] “Janakiraman, M. Marketing Mix in the Context of Libraty & information Products & services, DESIDOC Bulletin of Information Technology, 1998. 18 (3).”
[24] “Kotler, P. Wong, V. Saunders, J. & Armstrong, G. Principle of Marketing, Fourth Edition, Prentice Hall. 2005.”
[25] “Chernatony, Leslie. From Brand Vision to Brand Evaluation, M. A. Butterworth-Heinemann. 2006.”
[26] “Deshpande, R. & Webster, F. Organizational Culture and Marketing: Defining the Research Agenda. Journal of Marketing, 1989. 53.”
[27] “Deshpande, R. &Farley, J. U. Organizational culture, market orientation, innovativeness and firm performance. International Journal of Research in Marketing, 2004. 22.”
[28] “Chernatony. Leslie. & Cottam, Susan. Interaction between Organizational Cultures and Corporate Brands, Journal of Product & Brand Management, 2008. 13 (24).”
[29] “Mangold, Glynn. Miles, Sandra Jeanquart. The Employee Brand: Is Yours an All-star? Journal of Business Horizons. 2007. 50 (5).”
[30] “King, Ceridwyn. Grace, Debra. Exploring the Role of Employees in the Delivery of the Brand: a Case Study Approach, Journal of Qualitative Marketing Research: an International Journal, 2005. 8 (4).”
[31] “Robbins, S. Organizational theory, structure and organizational design. Alvani, M, Danayifard, H. Tehran: Saffaar. 2008. [In Persian].”
[32] “David, J. Principle and Practice of Marketing, 4th edition, McGraw-Hill International (UK). 2004.”
[33] “Chernatony, Leslie. & McDonald, Malcolm. Creating Powerful Brands in Consumer, Service and Industrial Market, Third edition, Butterworth-Heinemann. 2003.”
[34] “Kotler, P. & Kller, K. L. Marketing Management. 12th Ed. New Dehli: Prentice-Hall of India. 2007.”
[35] “Vranesevic, T. & Stancec, R. The Effect of Brand on Perceived Quality of Food Product, Journal of British Food, 2003. 105 (11).”
[36] “Jagre, E., Watson, J. J., & Watson, J. G. Sponsorship and congruity theory: A theoretical framework for explaining consumer attitude and recall of event sponsorship, Advances in Consumer Research, 2001. 28.”
[37] “Balmer, J. M. T. Corporate identity, corporate branding and corporate marketing: seeing through the fogo, European Journal of Marketing, 2001. 35. (3).”
[38] “Gwinner, K. P. & Eaton, J. Building brand image transfer through event sponsorship: The role of image transfer, Journal of advertsing, 1999. 28 (4).”
[39] “McCracken, G. Who is the celebrity endorser? Cultural foundations of the endorsement process, Journal of Consumer Research, 1989. 16.”
[40] “Aaker, J. L. Dimensions of brand personality, Journal of Marketing Research, 1997. 34 (3).”
[41] “Batra, R. & Homer, P. M. The situational impact of brand image beliefs. Journal of Consumer Psychology. 2004. 14 (3).”
[42] “Hellier, P. K. , Geursen, G. M. , Carr, R. A. , & Rickard, J. A. Customer repurchase intention: A general structural equation model, European Journal of Marketing, 2000. 37 (11).”
[43] “Dees, W. personality fit in NASCAR: does driver‐sponsor congruence increase sponsorship effectiveness outcomes? Partial fulfillment of the requirements for the degree of doctor of philosophy, Rollins College; M. S. E. S. S., University of Florida. 2007.”
[44] “Azar, A. Momeni, M. Statistics and Its Application in Management. Tehran: The Center for the Study and Compilation of University Books inhumanities (SAMT). 2012. [In Persian].”
[45] “Hu, L., & Bentler, P. M. (1999). Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives. Structural Equation Modeling, 6, 1–55”.
', './data/jte/coversheet/cover_en.jpg'))
Send comment about this article