Document Type : Original Research Paper

Author

Shahid Rajaee Teacher Training University Tehran. Tehran. Iran

Abstract

Current spiritual needs of society have attracted the attention of humanities scholars and experts.  Islam remains with this historical claim of addressing human spirit and psychological needs for every generation at any time.  It is a mission for every Moslem to advocate Islamic religious thought.  Religious advocacy in Islam means communicating facts to the public in form of invitation to follow Divine orders and encouragement to follow prophets' traditions. 
Advertising has psychological and sociological roles in persuading people. It may take many forms, including sensorial, logical, and emotional.  Identification of different advertising approaches and learning how to apply them in religious advocacy has profound effects in inviting others to strive for perfection and reach for God.
The objective of the present study was to examine the principles and theories of teaching advertising methods.  Data collection for this study was through library research.  The research data were gathered from related books, articles, and sites with the nature and objective of this study in mind.  Therefore, the presented data have no quantitative or statistical value.  

Keywords

Main Subjects

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