Document Type : Original Research Paper
Authors
1 Department of Carpet Management, Faculty of Art, Science and Arts University, Yazd, Iran
2 Department of Textile Design, Faculty of Art, Science and Arts University, Yazd, Iran
3 Department of Business Management, Faculty of Humanities, Science and Arts University, Yazd, Iran
Abstract
Background and Objectives: In handicraft literature, the art of handmade carpets is about what is woven and threaded by hand. Two thousand years of Iranian culture and civilization and all the technical chievements of Iranians in the field of handicrafts are summarized in the carpet (weaving carpet), as much as that the structure of Iranian architecture can be known similar to the carpet. Considering the value and importance of handmade carpets and its training in Iran, we study the issue that carpet weaving is one of the oldest economic activities in Iran, according to this background The purpose of this research is to identify and prioritize the effective factors in welcoming the short courses of weaving carpet in the municipality's cultural centers of Tehran. The statistical population in this research includes all those who welcome the art of carpet weaving, so the statistical population of this research includes all the comprehensive and carpentry specialists in the municipality's cultural centers of Tehran.
Methods: Research method in this research is applied in terms of purpose and in term of nature is description _ survay .the statistical population in this research is all people who welcome the art of carpet. The sampling method was based on cluster sampling method. In this method, a sample, comprehensive and carpentry specialists were considered in 10 cultural centers of Tehran municipality, whose total number was 126, and the number of carpet specialists was 10, and a total of statistical samples The research was 136 people. To measure the variables in this research, a researcher-made questionnaire was developed for effective factors in welcoming short courses of carpet training. Smart PLS software was used to implement the structural model of the research.
Findings: The results showed that all factors are effective in welcoming short-term carpet weaving training courses in cultural centers of Tehran Municipality.
Conclusion: In this research, 7 factors were considered to welcome learners from carpet weaving training in the studied cultural centers. These 7 factors are advertising, income, aesthetics, originality of Iranian carpets, interest, cultural needs and educational atmosphere. Considering the existence of this field in cultural centers of different regions of Tehran and recognizing the priorities of learners with different social and cultural origins and the activity of various cultural centers in Greater Tehran, it was found that the four main factors (advertising, income, educational space and interest) which have most effection in welcoming short -term carpet weaving training courses ,should be studied .Eventually The results showed that all the factors affecting the short-term courses of weaving carpet in the municipality's cultural centers And the most important and most influential factor in welcoming short courses in carpet weaving in the municipality's cultural centers are interest and the least influential factor in advertising.
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COPYRIGHTS
©2020 The author(s). This is an open access article distributed under the terms of the Creative Commons Attribution (CC BY 4.0), which permits unrestricted use, distribution, and reproduction in any medium, as long as the original authors and source are cited. No permission is required from the authors or the publishers.
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