Education technology - higher education
Brand management in higher education: Effect of brand equity on attracting scientific talents (A measure of university brand identity)

A. Zamani; M. Pouratashi; S. Ghajarbeigi

Volume 12, Issue 4 , October 2018, , Pages 357-364

  Background and Objective:One of the activities in the field of branding is brand management, which tries to create value for the brand with accurate and principled policy and timely planning, and then, in order to lead changes for striving to develop and improve it. The university brand succeeds when ...  Read More