بررسی عوامل تاثیرگذار بر وفاداری به یادگیری از طریق رسانه های اجتماعی

نوع مقاله: مقاله پژوهشی

نویسندگان

دانشگاه تهران

چکیده

با گسترش رسانه‌های اجتماعی، استفاده مناسب و کارآمد از آن اهمیت ویژه پیدا کرده است. رسانه های اجتماعی ابزاری مناسب جهت یادگیری هستند و برای داشتن جامعه‌ای بهتر و پیشرفته‌تر باید به نقش یادگیری از طریق رسانه‌های اجتماعی توجه ویژه نمود. یکی از مواردی که باعث توسعه یادگیری از طریق رسانه‌های اجتماعی می‌گردد، وفاداری کاربران به یادگیری از طریق رسانه‌های اجتماعی می‌باشد؛ لذا در پژوهش حاضر پیشایندهای موثر بر وفاداری به یادگیری از طریق رسانه‌های اجتماعی مورد بررسی قرار گرفت. پژوهش حاضر از نظر هدف، کاربردی و از حیث ماهیت، یک پژوهش توصیفی است. ابزار گردآوری داده ها پرسشنامه و جامعه آماری این پژوهش کاربران گروه تلگرامی کانون فناوری اطلاعات قم بوده‌اند. در این پژوهش از نمونه‌گیری در دسترس استفاده و تعداد 364 پرسشنامه جمع‌آوری شد. تجزیه و تحلیل یافته‌ها با نرم افزارهایSPSS و LISREL انجام شده است. نتایج پژوهش نشان می‌دهد که دو شاخص سنجش وفاداری به یادگیری از طریق رسانه‌های اجتماعی (تمایل رفتاری به ادامه استفاده از آن و تمایل به توصیه به دیگران) تحت تاثیر رضایت از آن قرار دارد و رضایت نیز تحت تاثیر خودکارآمدی یادگیری و علاقه به یادگیری از طریق رسانه های اجتماعی قرار دارد.

چکیده تصویری

بررسی عوامل تاثیرگذار بر وفاداری به یادگیری از طریق رسانه های اجتماعی

کلیدواژه‌ها

موضوعات


عنوان مقاله [English]

Investigating factors affecting loyalty to learning through social media

نویسندگان [English]

  • Seyed Mohammadbagher Jafari
  • Jabbar Babashahi
  • Neda Eskandary
  • Mostafa Zandi Nasab
University of Tehran
چکیده [English]

With the development of social media, proper and efficient use of it is inevitable. Social media is a good tool for learning. In order to have a better and more advanced society, special attention should be given to the role of learning through social media. One of the issues that promote the development of learning through social media is the loyalty of users to learning through social media. Therefore, in the present research, the antecedents of learning loyalty through social media have been studied. The present study is a descriptive study in terms of objective and applied in nature. The data gathering tool was a questionnaire and the population of this research was the users of the telegram group of Qom IT Center. In this research, convenience sampling was used to collect 364 questionnaires. Data were analyzed using SPSS and LISREL software. The results of the research show that two indicators for measurement of learning loyalty through social media (behavioral intention to continue using and willingness to recommend to others) are affected by satisfaction, and satisfaction is also affected by self-efficacy of learning and interest learning through social media.

کلیدواژه‌ها [English]

  • Learning
  • Social media
  • Loyalty
  • Self-efficacy
  • Behavioral intention

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